Get a clear and simple vision of your business prior to business execution.

The Business Model Generation is based on 9 blocks that represent our business model on a single canvas:

1. Value proposition: Describe the services and/or products you offer and differentiate them so that your target audience identifies the value they provide. Start by satisfying the customer’s basic needs within the activity and begin by providing it with differentiating features that add value.
2. Customer segments: To satisfy the needs of your customers, you must detect, define and group the different groups of people and/or organizations that will be part of your target audience.Your service and/or product can be aimed at one or several customer segments regardless of their size, as long as you are able to provide them with value.
3. Channels: You already know your target audience and you are able to satisfy their needs. Now define your customer profile to know which channels to use and implement a communication strategy that contributes to a better user experience.
4. Customer relationship: the key is to define the type/s of relationship we want to achieve with each customer segment, analyzing which strategies are the most appropriate to attract new customers, retain existing ones and boost sales.
5. Revenue sources: We identify the different sources of revenue generated by each customer segment. With a correct assessment of the price that the customer is willing to pay, identifying the best pricing strategy and revenue structure (one-time payment, recurring payment) as well as the traceability of the payment process.
6. Key resources: in order to carry out the sales process of the products and/or services for each customer segment, the available resources (tangible and non-tangible) must be taken into account. All these resources help the company to grow and add value to the final product/service.
7. Key activities: For the business model to work, the most important actions that the company must carry out must be established. This phase is required to assemble the value proposition together with the key resources.
8. Key partners: it is useless to create a business plan without a good network of suppliers. Each person/company is an expert in its activity but must count on external collaborators that provide knowledge and experience to achieve a final product/service that meets the customer’s needs.
9. Cost structure: all the processes or phases explained above involve direct and indirect costs that must be taken into account in order to carry out the project study and its future execution. Here the costs should be listed and described, highlighting the most essential ones.

In terms of dynamics, we use PowerSim certification to draw predictive models and analyze complex dynamic problems. This is used to contemplate different scenarios and detect critical situations to be taken into account in order to propose different alternatives or solutions. This is undoubtedly the most effective option for dealing with unforeseen situations.